Modernizing healthcare experiences by taking a patient-centric approach.
We’re working with some of the most established names in the healthcare industry to enhance digital interfaces, focusing on their patients’ needs to reach information more quickly.
Identifying the Gaps
As the percentage of those searching for going online for answers to their health questions steadily increases, healthcare providers need to be looking further ahead.
There is a significant gap in perception on hospital websites, which are focused primarily on providing information about professional medical services offered by the hospital, rather than upon the patient’s ability to access online help, information, and services.
Patients have questions and concerns that can be resolved with the addition of digital tools. Patients need to have the ability to access the site on a multitude of platforms, interact with the provider, read information about health issues, and perform simple tasks such as paying a bill, making an appointment, or getting directions to their closest facility. Lack of these features are vital missing points of engagement for both existing and prospective patients.
Finding the balance between patient appeal and business-to-business.
In developing this new digital presence, we researched what users expect from hospital websites and tailored the experience to suit emergency care needs, acutely focused on the mobile experience. We utilized our custom OneMap location integration software to immediately display the location and contact information closest to the patient, via geo-targeting. When it comes to an emergency, minutes matter most.
Geo-Location
Scaleable
Responsive
