Making complicated look simple
Product Vision and Human Component Experience
We collaborate with companies like Motorola to study and test how people interact with physical objects, creating a quantifiable approach to improve or develop new product designs.
What can be improved on something as simple as a button on a phone? The human finger can discriminate between surfaces with ridges as small as 13 nanometers. Touch and how objects feel in the hand is more important than ever when it comes to consumer electronics, and translates as the difference between low-grade or high-quality.
